diff --git a/cmds/installd/installd.c b/cmds/installd/installd.c
index f52cee036..0c80dac3b 100644
--- a/cmds/installd/installd.c
+++ b/cmds/installd/installd.c
@@ -392,6 +392,10 @@ int initialize_directories() {
             goto fail;
         }
 
+        if (selinux_android_restorecon(android_media_dir.path)) {
+            goto fail;
+        }
+
         // /data/media/0
         char owner_media_dir[PATH_MAX];
         snprintf(owner_media_dir, PATH_MAX, "%s0", android_media_dir.path);